We created a fully CGI promotional video for the Mack Medium Duty Electric truck, tailored to highlight its innovative features and environmental benefits within urban settings. This approach allowed us to depict the truck’s performance and agility as it navigated through bustling cityscapes, demonstrating its suitability for urban commercial transportation. By utilizing CGI, we showcased the truck in realistic urban environments without the need for physical prototypes or location shoots, offering a visually compelling and cost-effective solution. This video not only emphasized the truck’s design and sustainability but also targeted eco-conscious urban businesses, effectively aligning with Mack’s commitment to environmental responsibility.